Innovative sales tools for virtual client connections
How do you host a corporate training session for attendees in different cities when a global pandemic has forced everyone into isolation?
How do you host a corporate training session for attendees in different cities when a global pandemic has forced everyone into isolation? That was the question that Jeff Mull from Big Joe Forklifts recently asked himself after COVID-19 triggered a global lockdown on all gatherings. Despite the necessity for social distancing, Jeff needed to find a way to continue to interact with his dealer partners and preserve relationships with his distributors in order to keep his company moving forward.
Experiential Learning
Virtual meeting platforms like Zoom and Microsoft Teams gave Jeff the digital tools he needed to keep him safely connected with dealers, but he wanted to do more. When it came time to host a virtual corporate training program for his dealership team, Jeff decided to add an extra element to the meeting to keep everyone engaged. Jeff heard about Crêpes á Latte’s #BetterTogether Boxes from a friend and decided that was the perfect tool to foster relationships. After Jeff’s dealer sales reps participated in one of his webinars, they received a #BetterTogether Box fulfilled by Crêpes á Latte.
Building Relationships
#BetterTogether Boxes are a unique experiential solution from Crêpes á Latte designed to help businesses, like Big Joe, help teams continue to foster relationships in business when face-to-face interaction is not an option. With several themes available, Jeff chose the “Good Times Box” to give his meeting attendees a taste of nostalgia. Each box was packaged with classic treats, including Moon Pies, Cracker Jacks, Twizzlers, and Crêpes á Latte’s original Dark Roast Coffee, then customized with a special note from Jeff, and shipped directly to participants.
The Power of Experience
Not only was the virtual training program a great success for Big Joe, but the #BetterTogether Boxes also created an opportunity for relationships to be cultivated through a shared experience that was unexpected. It’s occasions like these that lift employee morale and strengthen ties with clients--a fact that was further validated by the wave of thank you notes that flooded Jeff’s inbox shortly after the training sessions. With many companies like Big Joe now conducting their business on virtual platforms, it’s more important than ever to find solutions like #BetterTogether Boxes to help bring people closer together.
If you would like to learn more about how Crepes a Latte can partner with you on your training and development conferences, reach out to us at crepesalatte.com/bettertogether.