the future of hospitality…
EXPERIENCES THAT INSPIRE TRUST THROUGH QUALITY & RELEVANT BRAND CONNECTIONS
After a very long wait, live events are making their return to the tradeshow floor, but the landscape they are returning to looks very different in a post-COVID world. Therefore, it is more important than ever that we show clients that we will continue to provide award-winning in-booth hospitality despite the change of scenery. To do that, here are two things that exhibitors are looking for when considering hospitality options for their booth: Quality and Meaningful Brand Connection.
Consumers are Leaning Towards High-Quality Foods
2021 marks a return to quality food and beverage services as people worldwide are changing the ways they consume food. Last year, Americans radically altered their food habits, opting for food items that gave them comfort, contained immune-boosting ingredients, and made them feel connected through shared experiences even when apart. As more people suddenly found themselves working from home, their eating habits changed as well, snacking regularly and seeking food throughout the day rather than adhering to a regimented eating schedule. There was also a resurgence of classic brands and flavors, like mac n’ cheese and fresh baked breads, which gave consumers a sense of calm during stressful times.
In a worldwide survey conducted by The Harris Poll, 59% of adults admitted to indulging in childhood brands that bring back “good memories” and 63% claimed that snack time was “the bright spot in their day”.
As more and more Americans begin to return to their office environments and routines, their food choices have shifted back to nutrition with a focus on immune boosting ingredients, plant-based proteins, milk substitutes and active dieting and nutrition tracking through health apps. We are noticing this trend as more clients reach out for in-booth hospitality for their upcoming shows and requesting “healthy options”.
Including Hospitality Reinforces Brand Trust
When hospitality is included in your brand’s overall marketing goals, booth messaging becomes more memorable. As an example, a client exhibiting at a oncology conference may incorporate a service that highlights their brand color (purple). We would offer our Pomegranate-Blueberry Smoothie, not just because of its purple color, but because the cancer-fighting properties present in pomegranates and blueberries are an ideal fit for their booth theme. When a service like this one is incorporated as part of the overall booth plan, this type of synergy helps create a bridge between booth attendees and the brand’s message by building trust among consumers, communicating company values, complementing your event message, and creating shared experiences.
About Us
Crêpes à Latte has been an experiential hospitality provider for over 20 years. Each year, we serve over 120 clients and fulfill 700+ specialty orders. Our team of 100+ professional event staff helps us support these hospitality services every year. In 2019 our team provided hospitality at over 200+ tradeshows, averaging more than 7 services a day.