Big Joe’s Virtual Sales Training Gets a Lift from #BetterTogether Boxes
How do you host a corporate training session for attendees in different cities when a global pandemic has forced everyone into isolation? That was the question that Jeff Mull from Big Joe Forklifts recently asked himself after COVID-19 triggered a global lockdown on all gatherings large or small. Despite the necessity for social distancing, Jeff needed to find a way to continue to interact with his dealer partners and preserve relationships with his distributors in order to keep his company moving forward.
Actual Solutions to Virtual Problems
Virtual meeting platforms like Zoom and Microsoft Teams gave Jeff the digital tools he needed to keep him safely connected with dealers, but he wanted to do more. When it came time to host a virtual sales training session for his dealership team, Jeff decided to add an extra element to the meeting to keep everyone engaged. Jeff heard about Crêpes á Latte’s #BetterTogether Boxes from a friend and decided that was just the magic ingredient needed. After Jeff’s dealer sales reps participated in one of his webinars, they received a #BetterTogether Box fulfilled by Crêpes á Latte.
Thinking Inside the Box
#BetterTogether Boxes are a unique experiential solution from Crêpes á Latte designed to help businesses like Big Joe keep teams engaged with their brand when face-to-face interaction is not an option. With several different themes available, Jeff chose the “Good Times Box” to give his meeting attendees a taste of nostalgia. Each box was beautifully packaged with classic treats, including Moon Pies, Cracker Jacks, Twizzlers, and Crêpes á Latte’s original Dark Roast Coffee, then customized with a special note from Jeff, and shipped directly to participants.
The Power of Experience
Not only was the virtual training a great success for Big Joe, but the #BetterTogether Boxes also created an opportunity for all attendees to bond through a shared experience that was unexpected. It’s tactile experiences like these that lift employee morale and strengthen ties with clients--a fact that was further validated by the wave of thank you notes that flooded Jeff’s inbox shortly after the training sessions. With many companies like Big Joe now conducting their business via virtual platforms, it’s more important than ever to find solutions like #BetterTogether Boxes to help bring people closer together.
About Big Joe:
Big Joe electric forklifts have been the standard of quality for over 60 years in factories, warehouses, distribution centers, and storerooms across the USA and around the world. https://bigjoeforklifts.com/